Miami, Florida, May 5th, 2026, Chainwire
Leading global digital payments infrastructure provider COINPAYMENTS , today announces it will explore with luxury, high-performance brand, Aston Martin, the future of digital assets payments within the luxury automotive sector.
Unveiled during Miami Grand Prix week alongside the Aston Martin Aramco Formula One Team, the initiative will focus on how next-generation payment technologies could be integrated into the purchase journey for Aston Martin’s sportscars and SUVs. COINPAYMENTS has been a Global Partner of Aston Martin Aramco since 2025 and this evaluation with Aston Martin marks the first full year of the partnership with the team.
Ali Rafi, Group CEO, COINPAYMENTS said: “This exciting project marks a pivotal step in bridging digital assets with real-world luxury, and builds on our recent partnership with duPont Registry Group. Digital asset adoption is accelerating across wealth demographics, and the luxury goods and experiences sector is uniquely positioned to benefit. Our re-entry into the U.S. last year, which marked a significant milestone in our growth strategy, has enabled us to bring our proven payments infrastructure to merchants and consumers in this market.
“Crypto holders represent some of the most active consumers on the planet, and luxury brands that move now to accept digital assets will not only capture significant untapped purchasing power, that will define the standard for premium commerce in the decade ahead. Together with Aston Martin, we will explore how we can deliver a seamless and secure payment experience.”
As digital assets continue to evolve and mature, both brands share a vision for a seamless, secure, and globally accessible transaction experience that reflects the expectations of a new generation of luxury consumers. Over the coming months, COINPAYMENTS and Aston Martin will explore the feasibility of enabling digital transactions for Aston Martin’s high-performance models in order to improve the borderless payments, security, compliance and scalability within luxury automotive.
COINPAYMENTS brings deep expertise in facilitating secure, real-time digital transactions. Aston Martin contributes its legacy of performance, innovation and craftsmanship. Together, the businesses will investigate how a digital payment infrastructure could complement the exclusivity and personalisation that defines the Aston Martin ownership experience.
Finbar McFall, Global Marketing Director, Aston Martin: “We look forward to working with COINPAYMENTS to explore how we could integrate digital assets payments into our customer purchasing experience. It is an opportunity to meet the evolving needs of our customers and to help make their car buying journey truly effortless and we are excited to see how digital transactions could shape the future luxury consumer experience.”
Pictured above from Left to right: Alex Alexandrov (Founder and Chairman, COINPAYMENTS), Antoine Tessier (CEO, duPont Registry Group), Ali Rafi (Group CEO, COINPAYMENTS), Finbar McFall (Global Marketing Director, Aston Martin)
About COINPAYMENTS
COINPAYMENTS is the global digital payments infrastructure provider powering the future of digital commerce, enabling merchants to accept and settle digital assets globally to unlock growth and serve a new generation of consumers. Founded in 2013, the company has processed over $50 billion in crypto transactions, serving more than 250,000 merchants. COINPAYMENTS is a proud partner of the Aston Martin Aramco Formula One Team, bringing together two brands centred around trust, innovation, speed and high-performance. For more information, users can visit www.coinpayments.net .
About Aston Martin Lagonda:
Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, Vanquish, DBX and its first mid-engined plug-in hybrid, Valhalla. Aligned with its Racing. Green. sustainability strategy, Aston Martin is developing alternatives to the Internal Combustion Engine through a blended drivetrain approach, with a clear plan to have a line-up of electrified sports cars and SUVs.
Based in Gaydon, England, Aston Martin Lagonda designs, creates, and exports cars which are sold in more than 50 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales.
Lagonda was founded in 1899 and came together with Aston Martin in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.
2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment. This coincided with Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Formula One Team and commenced a new era for the iconic British marque.
Contact
Senior Director
Gemma Lingham
MHP Group
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