KuCoin increases RWA Trading through OpenEden (EDEN) Listing in various trading services

KuCoin has formally listed the OpenEden’s native token EDEN as a significant addition to its real-world asset (RWA) portfolio. On September 30, 2025, it went online and public, bringing tokenized US Treasury yields to the more than 30 million traders who utilize KuCoin across 200 countries.

Institutional interest in Zero-Fee Trading Launch

KuCoin launched EDEN trading at 11:00 UTC on September 30, after a one-hour call auction, and the EDEN/USDT pair is now open. Zero-fee trading on the exchange on futures, spot convert, and fast trade services makes this listing especially appealing to institutional investors and high-volume traders to find no transaction cost-sensitive tokenized yields on Treasury.

This is strategic timing as there is explosive growth in RWA sector. According to recent market statistics, the total worth tied up in tokenized real-world assets will explode in 2025, making the industry one of the most rapidly expanding categories in the field of decentralized finance.

OpenEden Market Position and Credentials

OpenEden became the largest tokenized issuer of US Treasury securities in Asia, Europe and received a desired Moody’s A-bf bond fund rating. It is an institutional-grade credential, marking the first tokenized issuer of RWA to get the validation of a big credit rating agency.

The platform has been impressive, and its Total Value Locked has exceeded $75 million, as it ranks as the most popular issuer of tokenized Treasury bills in Asia. This is an important milestone signifying the increasing institutional belief in blockchain-based Treasury products as a viable substitute cash management strategy. OpenEden leverages BVI-based entities to offer a way between conventional and decentralized finance and regulatory compliance and blockchain efficiency.

Cooperation with Industry Leaders

OpenEden is associated with BNY, one of the oldest financial institutions worldwide. BNY offers investment management and custody services to the tokenized US Treasury Bills fund offered by OpenEden, an experienced institution with decades of experience entering the new tokenized asset market.

This partnership is not just custodial services but an indication of the fact that traditional finance is opening to tokenization as a valid investment infrastructure. The use of a custodian with the reputation of BNY solves one of the main concerns that institutional investors have historically voiced about digital assets, namely custody and security.

Broader Implications for RWA Market Growth

The KuCoin listing comes as the tokenized asset industry opens to unparalleled growth as large financial institutions scramble to tokenize securities into their offerings. This trend is an indicator of a paradigm change in the trading and management of traditional assets.

The wider RWA tokenization trend has encouraged a revolution in digital assets, with several protocols seeking to take over market share. The attention of OpenEden to US Treasury bills provides investors with the experience of exposure to stable and liquid assets and the 24/7 availability of blockchain.

The success of OpenEden demonstrates that there is real demand to have advanced and regulated DeFi products between the traditional finance and cryptocurrency markets. We are seeing the first signs of a more significant shift in the way financial markets operate as exchanges follow KuCoin’s example and list tokenized securities.

Conclusion

The zero-fee listing of OpenEden at KuCoin is a major milestone to the move to mainstream crypto markets of tokenized real-world assets. This listing combines the stability of traditional finance with the accessibility of blockchain with the investment-grade rating of OpenEden and the managed Treasury assets of $75 million. The transformation of the financial markets by the RWA sector promotes faster change in financial markets as platforms such as OpenEden show the potential of blockchain in integrating traditional securities with a decentralized efficiency.