Bitcoin At $1 Million? CEO Says It’s The Price To Beat Gold

According to CNBC’s Power Lunch, Galaxy Digital CEO Mike Novogratz thinks Bitcoin could climb all the way to $1 million per coin if big institutions keep piling in. The cryptocurrency hit a weekly peak of $110,290 on Tuesday. It slipped 4.5% to $104,300 by Thursday, but it’s still climbed 1.75% over the past seven days. Novogratz says this isn’t just hype. He points to firms moving cash from dollars and gold into crypto.

Institutional Moves Up Demand

BlackRock’s iShares Bitcoin Trust (IBIT) went live in January 2024 after SEC approval. Based on reports, that fund now gives big investors a straightforward path to own Bitcoin without buying coins directly.

BlackRock manages about $11.6 trillion in assets. When a player that size steps in, others notice. Novogratz says wealth managers and pension funds have started treating Bitcoin like a macro asset, on par with gold and the S&P 500.

Growing Corporate Interest

Treasury companies are adding Bitcoin to their balance sheets. Sovereign wealth funds have begun to follow suit. Retail investors keep buying, too, thanks to easier trading apps and ETFs like IBIT. A handful of public companies have raised millions to buy Bitcoin outright.

According to filings, Metaplanet, the Blockchain Group, GameStop , and US President Donald Trump’s Media arm all announced major purchases this year. Their moves chip away at the 21 million-coin supply, making each remaining Bitcoin scarcer.

Bitcoin’s 21 million supply cap is hard-wired into its code. Gold , by comparison, has a market worth north of $12 trillion and sees about 1–2% new supply each year through mining.

Novogratz argues that younger investors will choose a capped digital asset over a metal bar. That switch isn’t guaranteed, but once people see Bitcoin as a store of value, its appeal could grow. At today’s $2 trillion market cap , Bitcoin has room to expand many times over if it ever rivals gold.

Regulators remain a wildcard. The SEC green-lit IBIT, but future rules on taxes or derivatives could slow things down. Bitcoin’s price swings make it riskier than bonds or gold. Institutions often chase stable returns, and Bitcoin pays no dividends or interest.

Finally, moving another $10 trillion into crypto would need a massive shift in asset allocations. That kind of inflow isn’t impossible, but it won’t happen overnight. Based on reports, Novogratz sees Bitcoin’s march toward gold’s market cap as a “ball rolling down a hill.” He predicts that, over time, Bitcoin will match gold and then outpace it.

Featured image from Imagen, chart from TradingView