Bernstein: The 2026 World Cup is expected to generate up to $10 billion in trading volume for the prediction market.

According to a report released by investment firm Bernstein, the 2026 FIFA World Cup, expanding to 48 teams, will kick off in North America and is expected to generate up to $10 billion in consumer transactions and over $3 billion in incremental funding for sports betting and prediction markets. Bernstein analysts point out that this World Cup could be a turning point for prediction markets and online sports betting platforms, accelerating the development of platforms like Kalshi and Polymarket. Robinhood is leveraging this opportunity to commercialize its CFTC-licensed prediction market exchange, Rothera, while Binance, Coinbase, and other institutions are also offering World Cup contracts through partnerships. Currently, Spain and France are considered the favorites to win on the Myriad platform. (Decrypt)