Animoca Brands and ProvLabs to Co-Develop RWA Marketplace, NUVA

In a significant move to unify the fragmented tokenized real-world assets (RWA) market, Web3 leader Animoca Brands has announced a strategic partnership with Provenance Blockchain Labs (ProvLabs) to co-develop NUVA, an innovative vault marketplace. The collaboration aims to connect RWA issuers with a broader base of investors, from retail to institutions, and accelerate access to institutional-quality assets.

According to the press release, "NUVA will be a unified, chain-agnostic vault marketplace that offers a curated set of vaults from leading asset issuers, each with distinct yield strategies and risk profiles," allowing investors to access a diverse range of investment products permissionlessly. The marketplace will be built on the Provenance Blockchain, a network designed for financial services that currently holds over US$15.7 billion in RWA total value locked (TVL).

The platform is slated for launch in Q4 2025 and will initially feature vaults backed by two of Figure Technologies' flagship digital assets:

• nuYLDS , a vault tied to YLDS, the first U.S. SEC-registered yielding stablecoin security.
• nuHELOCs , a vault backed by a pool of high-quality home equity loans.

According to the terms of the partnership, ProvLabs will handle product and infrastructure development, while Animoca Brands will leverage its extensive Web3 ecosystem and institutional relationships to lead go-to-market strategies, tokenomics, and listings. The NUVA ecosystem will also introduce a native token, $NUVA, for governance, staking rewards, and other utilities to align participant incentives.

Yat Siu, co-founder and executive chairman of Animoca Brands, said: "Tokenized RWAs, which are projected to be worth up to $30 trillion by 2030, today are fragmented across chains and marketplaces, limiting their reach and impact. Together with NUVA, we want to make institutional-quality assets radically more accessible across a unified, multi-chain ecosystem, while setting the stage for a new era of user-owned financial networks. This is an important leap toward a more inclusive, on-chain financial system."

This announcement comes on the heels of a series of strategic initiatives and investments from Animoca Brands. who have been steadily strengthening its position in the Web3 space, including:

• A $100 million Bitcoin partnership with DDC Enterprise to advance corporate Bitcoin treasury management.
• A public buyback of TOWER tokens , the native token of the TOWER Ecosystem, a gaming platform.
• The launch of the Moca Chain , a new blockchain focused on decentralized identity and user verification, which the company's Moca Foundation announced in late June.
• HKD-backed stablecoin project with Standard Chartered and Hong Kong Telecom, currently in Hong Kong's stablecoin issuer sandbox vying for a license from the HK regulator.

Earlier this week, Siu was recording an episode of Blockcast at the Blockhead office. His latest Blockcast episode will be dropping in a few weeks.