Public Companies Invest $47 Billion in Bitcoin in 2025, Outpacing ETF Inflows

Corporate Bitcoin adoption is entering a new era of acceleration, despite the firstborn crypto asset trading near its all-time high. According to a new report by crypto exchange CEX.IO, public companies have collectively added $47.3 billion worth of Bitcoin to their treasuries in 2025. This figure significantly outpaces the $31.7 billion in inflows into U.S. spot Bitcoin ETFs during the same period. Leading the charge is Strategy (formerly MicroStrategy), which has acquired $17 billion in BTC this year alone. The company now holds 628,791 BTC, worth over $74.23 billion. Meanwhile, Twenty One Capital has crossed the $5 billion mark, while Japan’s Metaplanet now holds over 17,132 BTC on its books. Bitcoin Treasuries Closing the Gap on ETFs At the beginning of 2025, spot Bitcoin ETFs held nearly $120 billion, almost double the $65.8 billion held by public companies. But that gap has been shrinking rapidly.  By the end of July, corporate holdings had surged to over $113 billion at its peak, reflecting a 96% year-to-date increase, compared to a 44% rise in ETF holdings. Specifically, these firms collectively hold 925,389 BTC worth over $109 billion today, representing 4.4% of Bitcoin's maximum supply. Meanwhile, ETFs hold even more—1,496,556 BTC worth over $176 billion—representing 7.12% of Bitcoin's supply.

The pace at which public companies are closing the gap highlights their growing presence at the core of the crypto infrastructure, favoring direct Bitcoin custody over ETF exposure. Strategic Commitment Moreover, treasury-held Bitcoin typically stays off-exchange and on-chain, signaling a more permanent allocation with less concern about massive sell-offs. It is unlike ETFs, which are liquid and investor-facing. Notably, 161 public firms now hold Bitcoin on their balance sheets. Meanwhile, 53 private firms hold 426,190 BTC worth over $50 billion. Among the big names in this group are Block and Tether, the issuer of USDT. Overall, the growth in holdings across various firms confirms institutional FOMO in Bitcoin, as the premier asset trades in the six-figure range with widespread long-term conviction to crack the seven-figure mark. As of press time, Bitcoin is trading at $118,500, slightly below its peak of $123,200. Bitcoin bulls like Michael Saylor, Robert Kiyosaki, and Jack Dorsey have predicted that the price could exceed $1 million in the next decade.