How Viu's Azuki Collab is Redefining Community-Driven Storytelling

2025's booming crypto market, largely powered by institutional products and corporate adoption, has subtly revived interest in NFTs. As Bitcoin strives to surpass its all-time high set in December 2024, money continues to flood into the crypto industry, and the NFT market is rising with the tide.

One particular collaboration emphasizing community strength through NFTs comes from NFT powerhouse Azuki and streaming giant Viu.

Azuki x Viu

Viu has announced a collaboration with Azuki to redefine the entertainment landscape by bringing audiences one step closer to its content through participation and community-driven storytelling.

In a new initiative, Azuki has launched a three-part anime anthology called Enter the Garden , with Viu coming on board as a streaming partner. Separately, as part of Viu’s push into the Web3 space, the platform is building a content universe anchored by its digital comic series, TN7, to bring Web3-native content to a wider audience.

"By connecting our entertainment services with the dynamic Web3 ecosystem, we are catering to the evolving preference of today’s audiences," Viu COO Lofai Lo explained.

Blending high-quality animation and digital innovation, Enter the Garden appeals to a younger audience while bridging the gap between Web3 and mainstream entertainment.

Created by Azuki and creative producer Goro Taniguchi ( Code Geass, One Piece Film: Red ), the series will stream on Viu, targeting both anime fans and the Web3 community. The second part, Enter the Garden: Fractured Reflections , is directed by Naruto Shippuden's Yukio Takatsu and features series composer Taku Kishimoto.

Viu is also spotlighting three Azuki community NFT holders in a special TN7 spin-off digital comic. Launched in August 2024, TN7 is showcased as a collaborative content universe where fans and creators contribute to the evolving storyline. The main arc within TN7 is set in Synthcity, following clan member Shin, who seeks revenge for the assassination of his mentor, uncovering dark secrets and even darker rivals.

The ten-episode series explores themes including resilience, friendship, sacrifice, loyalty, and the search for truth. Audiences are immersed in Shin's struggle through each episode, as he navigates through the complexities of his relationships to uncover the harsh realities of his world.

Since its launch, TN7 has invited global audiences to co-create its storyline, embracing the spirit of decentralisation and participation. Episodes are being released on tn7.co , allowing new fans to immerse themselves in this interactive universe. Fans can stay tuned via TN7’s socials or upcoming collaborations for potential whitelist opportunities.

Alex "Zagabond" Xu, CEO, Azuki, said, “Collaborating with Viu amplifies Azuki's presence, introducing Enter the Garden to Viu’s vast global audience across 16 markets.”

Community at the Core

The Viu and Azuki collaboration underscores a significant trend in the digital landscape: the growing importance of community in driving engagement and shaping content.

We're seeing this trend resonate beyond this collaboration. For instance, the recent news of Canary Capital filing for a novel ETF tracking Pudgy Penguins' PENGU token, Pudgy Penguin NFTs, Solana, and Ethereum, highlights how the strength of a community-driven project can attract institutional interest and innovative financial products. The ETF's reliance on the "price, rarity, desirability, and overall collection value" of Pudgy Penguins NFTs directly links its success to the project's community strength.

Furthermore, regulatory signals suggest a growing understanding of the unique nature of NFTs and the communities they foster. US Securities and Exchange Commission Crypto Task Force lead, Hester Peirce, has indicated a potential move towards regulatory clarity for NFT-based fundraising projects, acknowledging their distinct characteristics.

This evolving regulatory landscape, coupled with increasing institutional interest, reinforces the idea that NFTs, at their core, are powerful tools for building and engaging communities, and Azuki's partnership with Viu is a perfect exemple of this.

Exclusive Giveaway: Join the Community

Viu is celebrating this groundbreaking collaboration with an exclusive giveaway! Fans have a chance to win highly sought-after Azuki merchandise and TN7 collectibles.

Stay tuned to @ViuSG on X for more details. Don't miss this opportunity to become a part of the future of community-driven entertainment!