Verasity is a cryptocurrency company that is growing rapidly in esports, video entertainment and advertising.

Significantly increase advertising revenue for video publishers on any video platform.

There are still plenty of problems with online advertising. Of the roughly $400 billion in online advertising, 40% is viewed by bots rather than human beings, worth about $160 billion. Advertising brands bear the $160 billion in AD losses. More than 2 million video publishers are still struggling, with many brands unwilling to pay such high prices for advertising. But it's also because brands don't trust humans to watch ads. Even Google and Facebook must return a lot of money to AD companies every quarter. Because during the advertising stage, AD fraud companies will detect fraud to justify the agency's recovery of AD spending. Of course, this will adversely affect content providers on YouTube and other platforms, which already make very little revenue. Brands will pay five to 10 times as much if they are sure there is little fraud.

Verasity's technology can detect AD fraud in real time when it occurs. Using 200 touchpoints and ARTIFICIAL intelligence, Verasity can determine in real time with high confidence whether a robot or a human is viewing an AD or content. No more waiting for post-delivery fraud analysis to demand a refund from the publisher -- AD fraud can be detected and eliminated in real time. The view-proof system also prevents bad actors from manipulating the number of views and audience metrics. In order to clarify responsibilities and ensure transparent viewing, all participants will receive a unique identification number. When a viewer creates an account, it is assigned an anonymous hash ID to mark the number of times the video has been watched by the user. Verasity records viewing activity as a transaction on the blockchain. Verasity's technology uses an advanced method that only counts views verified by a "proof of views". Validated views are added to a publicly accessible database containing anonymous data.

Verasity developed the POV protocol to solve two separate problems, namely, advertising fraud and calculating effective advertising.

1. For users: To access casual games and esports, users must purchase subscription packages or points with VRA via "Play as you go". 2. For advertisers: Attract viewers with VRA tokens and reward viewers for their attention.

Ethash is a "memory-hard calculation" and "memory-easy verification" hash algorithm.

1. Users can access content from any browser without installing any other plug-ins or player software. 2. Verasity leverages a customized online video platform that works with the world's leading CDN networks -- Amazon and Akamai. 3. Users can buy and sell transactions at any time in 130 countries/regions around the world using credit cards and PayPal.

1. Proof of View protocol developed by Verasity PoV is a set of systems designed to securely verify the content consumption of the ecosystem, which is transparent and tamper-proof. Use it in the Verasity economy to ensure the authenticity of audience metrics, thus ensuring the integrity of the ecosystem. To ensure PoV accuracy and transparency, Verasity will implement publicly auditable logs. These logs will contain information on all views and content recommendations, as well as anonymous viewers. All of this information will comply with the General Data Protection Code (GDPR), payment card industry (PCI DSS) and electronic privacy regulations. The Merkle hash tree ensures that the database has never been changed. Verasity's video infrastructure incorporates the latest Internet protocol performance standards such as QUIC(Fast UDP Internet Connection) and leverages a variety of new technologies to enable advanced high-quality playback. This innovative use of secure Transport Layer Security (TLS) and user datagram protocol (UDP) reduces viewer buffer time and network latency. For publishers, The Verasity Content Management System makes it easy to manage their AD campaigns and video libraries. The system includes a desktop-based online upload management suite that enables creators of all sizes to run their content libraries efficiently. In programmatic advertising, CMS has a similar look and feel to the CMS widely used in current publisher campaigns, making it very easy for publishers to browse.

The total production of VRA was 12,491,500,000, 50% for ICO, the actual market circulation should be 8,188,469,457 VRA, while the total supply decreased to 10,356,527,868 due to Verasity's repo destruction policy

The PoV (Proof of View) protocol developed by Verasity has been patented in the United States, becoming the only protocol layer patented technology in the blockchain community.

Users can earn tokens by signing up, sharing videos, making recommendations, watching ads and playing games

Theta is a blockchain-powered network designed specifically for video streaming, where users share bandwidth and computer resources for rewards. Theta focuses on a decentralized content delivery network (CDN) to reduce bandwidth costs. They cited the video player platform as a use case for their decentralized CDN. Theta is essentially a competitor to Torrents and other P2P services. Verasity addresses AD engagement and monetization across all video platforms, whether centralized or decentralized.

Ethereum has limited performance and weak publicity

Verasity is at a stage of significant undervaluation. Relative to the same level of competitive products, there is a greater room for growth. From the team level, the team has high efficiency and execution. Compared with most projects with higher valuation, the team is more mature, and the business model has been supported by actual implementation scenarios. This project is also one of the projects recognized by Binan Zhao Changpeng. But the traditional channel brings huge competition pressure, the difficulty of breaking out is higher.