Decentralized creator economy
The Decentralized creator economy ave.change is
A more advanced model than the "creator economy" of the WEB2.0 era, the "decentralized creator economy" of the WEB3.0 era, is emerging. Pop music industry, art industry began to test the waters of NFT, is trying to launch a creator revolution, promote the development of decentralized creator economy. The biggest difference between the "decentralized creator economy" in the WEB3.0 era and the "creator economy" controlled by the platform in the WEB2.0 era is the distribution of interests. Due to the decentralization, the "intermediary" may be completely eliminated in the interest chain of "creator, intermediary and social media". It may not appeal to some, but the consequences for a centralised world could be shocking. The emergence of "creator economy" network media in the Era of Web 2.0 firstly divided the cake of traditional media, while the emergence of Web 2.0 redefined content producers and made a profound change to the content industry: Content producers can be content producers from a small number of experts or professional organizations, while large platforms, with distribution and algorithm mechanisms, basically monopolize the labor of creators and the way audiences receive information, and become the biggest winner. In the context of the epidemic and the rise of homebody culture, the "creator economy" has risen. However, the current "creator economy" cannot protect the interests of creators. Compared with the platform side, creators are still in a weak position. Most of their share is extracted by platforms and channels, and they may even have no ownership of the brand. The basic reasons for this situation happened is that information sharing is the primary attribute of the Internet, it consists of a series of interoperability protocol and definition file format, and in the form of a base unit "bits" independent transmission between two nodes in the network, and the value sharing attached is still is former old financial and monetary infrastructure of the Internet era, The existing Internet system can transmit and share "information", but cannot transmit "value" effectively. With the rise of Bitcoin, blockchain, the various cryptoeconomic primitives that have sprung up, and the economy of ownership, we hope to fundamentally solve this problem. This is the ambition of decentralized online content distribution platforms to redefine online content distribution by changing the way content is created, consumed, and monetised with an NFT ownership economy. An important feature of WEB3 is the merging of value streams and information streams. In the WEB2 era, all kinds of media provide information, and it is a long link for users to obtain information and feedback value, some through payment, some through advertising, some through community and so on. However, it is basically difficult to achieve information acquisition, namely value feedback. The decentralized online content publishing platform, combined with the ownership economic model constructed by DAO, Web3 and NFT, provides content creators with a set of crowd-funding tools to solve the problem of "no money can be made and no value can be realized through content". The biggest innovation of the "decentralized creator economy" is to embrace a new economic model of ownership, which is different from the fine-tuning model of paying for knowledge and can be said to fundamentally change the structure of content creation. Fundamentally change means that content creators can no longer rely on advertising and the pursuit of cash flow, but to a specific audience to provide high quality content to maintain the possibility of a self-sufficient, are introduced in this NFT tokens, equity of ecological, forming a work based on content production, investment, turnover, and consumption of the closed loop, To achieve a self-sustaining writer community economy. The "decentralized creator economy" needs to coordinate with decentralized social media to develop content, tools and communities, which are the three important factors for the rise of the creator economy. The large-scale rise of the creator economy is not divorced from the development of social media. It is because the creator has more power for personalized expression on social networks, the content of the production also has the cash value, hence a broad "creator economy", and the process of social network designed for creators "like", "attention", "subscribe", "forward" is the key button, to a creator economy, The essence of creator economy is that creator capital is expressed as user-generated capital on social media. There is no decentralized social media, and the decentralized content creation platform is a minority. As a means of payment or identity symbol carrying cultural content, NFT will promote the historical process of decentralized social media.
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