Ever since Bitcoin was launched in 2009, it has been presented as a kind of Utopian alternative to state-controlled currencies, offering a means of payment that doesn’t rely on the existing system. However, a large number of Bitcoin copycats emerged in the years after its launch, and the crypto community began to see a cycle of grand promises, followed by scams and frenzied speculation, which continues to characterize the market. This crypto seed state inspired Dogecoin, widely considered the first memecoin.
Dogecoin remains among the ten biggest cryptocurrencies by market cap, so why do some memecoins survive while others fizzle out?
How unfair is memecoins’ reputation?
The whole asset class has acquired the reputation of being dishonest and opaque. As recently as a year ago, a visibly 13-year-old individual launched a memecoin, sold it over a livestream to a bunch of strangers, and then made away with tens of thousands of dollars three times in one single night, all before bedtime and from the comfort of his own home. Reporters point out that anyone who did this on the stock market would have had government regulators at their front door. What the savvy crypto youngling achieved is only a small glimpse into an expansive economic narrative: thousands of memecoins are being launched daily.
Increasing awareness can build the core of engagement
Not all memecoins deserve this prejudice, albeit it being understandable. They can offer something special, especially when grounded in honesty, transparency, and a reprieve from modern digital life, which people increasingly feel resembles an artificial world where everyone acts without mindfulness and awareness. The digital world is inundated with “NPC behavior,” which the creators of $NONPC set out to counter.
Gen Z popularized the term NPC or “non-player character”, which originated in video games and means a virtual character that is controlled by the algorithms and not the human player, essentially a pre-programmed game fixture. When used as a descriptor outside computer games, the term “NPC” means a boring person or someone who cannot think independently, unquestioningly following an ideology instead.
The cultural and emotional connections formed within memecoin communities drive interest, excitement, and loyalty. Memecoin holders take to X, Reddit, and Discord to share their tactics, thoughts, and love for their favorite tokens. This community vibe gives people a sense of belonging and boosts visibility, making it a key factor in the memecoin space.
Memecoins associated with a philosophical movement are extremely rare. No NPC Society ($NONPC) is a Web3-native movement sparking global discussion around collective awakening, individual agency, and digital consciousness. Its founder, Koichi Hatta, has an extensive background in digital identity systems and Web3 development. The project is built on Glitch0, a pseudonymous founder identity, which it combines with verifiable governance and full on-chain transparency.
The memecoin’s growth potential is grounded in its unique premise, a philosophical narrative that combines simulation theory and digital consciousness. Transparent multisig vaults govern the DAO-driven ecosystem, and future utilities include community governance tools, digital identity layers, and potential collaborations with AI or digital avatar ecosystems. Essentially, $NONPC expresses a simple yet powerful idea – “wake up, we are not NPCs” – a rallying cry to unite all those who have grown weary of unimaginative digital spaces.
Communities are fed up with scams and false promises of decentralization
In addition to its unique premise, $NONPC stands out for its transparency and honesty, providing details on the team, how it’s building the platform, tokenomics, and the DAO. Honesty and transparency are key to longevity, as memecoin communities are fed up with ongoing scams. According to an X post by Merkle Science , more than $500 million was lost in rug pulls in 2024, and three-fourths of these attacks happened on X, where hackers manipulate markets in real time by hijacking celebrity accounts. The scams were well-coordinated operations that exploited trust. Given the increasing sophistication of these attacks, project security and transparency become indispensable features of any project potentially worth investing in.
Centralization can significantly and adversely impact governance, treasury management, and decision-making processes. Concentration of power in the hands of a few can lead to rug pulls, exploits, and other malicious activities, which are detrimental to the community. Decentralization promotes trust, security, and transparency among users by ensuring that no single entity controls the entire network.
Managing a successful memecoin project is not unlike running a company; different teams have fiduciary responsibilities and are expected to act in their stakeholders’ best interests. Providing appropriate disclosures (in particular regarding financial matters) further incentivizes project teams to maximize stakeholder value by enabling informed decision-making. One example of transparency in action is using blockchain monitoring tools to inform oneself of large token movements. Alerts notifying non-crypto-native users or busy users can provide timely insights.
The Importance of Balanced Transparency
While transparency is essential for building long-term trust, it also needs to be applied with care. In the meme coin world, extreme openness can sometimes create misunderstandings or unnecessary panic, especially when large wallet movements or treasury reallocations are misinterpreted by the community.
Because everything is visible on-chain, even routine operational decisions can spark rumors or false assumptions if the project has not established a strong communication framework. This is why clear disclosures and predictable governance structures matter just as much as the transparency itself.
